Trunk-or-Treat features a playful, creative approach targeting the surrounding community for the church's largest outreach event of the year. The tone of the event was deliberately whimsical and eye-catching for a family-friendly audience. The stylized brand uses a blend of typefaces and hand-drawn letters. The color palette evokes fall without leaning too much into Halloween, so it remains more childlike. White space is a friend in this campaign, as it balances the heavy illustrations. Each year, a banner is displayed upon the church, reaching thousands every day on E. W. T. Harris Boulevard. Other graphics needed for this event include social media graphics, announcement screens, bulletin inserts, mailers, feather banners, and more.
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